An introduction into the report and marketplace and a brief description of products and services covered.
Industry Structure
Commenting on the level of concentration and fragmentation explaining any barriers to entry, etc.
Have you explored all avenues of diversity?
Are there any other markets that you could profit from?
PEST Analysis
Political, economic, social and technological factors that affect the market, enabling a more strategic analysis of the future of the industry to be made with a particular emphasis on external factors.
Are you aware of all factors that could affect your market?
Is the social and economic climate going to have a positive or negative impact on your business?
Key Note Research
Providing either of the following forms of original research:
Analysis of consumer research
Results of trade interviews
Competitive Environment
Detailing the major players active in the overall market – outlines existing types of companies active in the market place and their influence in the market as a whole, touching on European or international participation.
How do your competitors affect the market place?
The Future
Forecasts up to 6 years for the whole market, analysing the trends evident in any particular table by value (and volume if applicable)
Is your business heading in the right direction?
Are you in the most profitable section of your industry?
